One of the biggest virtual tourism festivals in the UK, created by two regional British tourism boards, will take place on Friday (May 15) from 3pm, and will feature Thatchers Cider from Sandford and Yeo Valley from Blagdon.

As part of an ongoing Somerset Day celebration, two regional tourist boards - Visit Exmoor and Visit Somerset - will be hosting their first virtual tourism festival that will include music, culture, food, drinks and hiking via Zoom and live-streaming on the Visit Somerset Facebook page.

The biggest ever virtual tourism experience will showcase the best of the county and will take place on Friday from 3pm to 6pm.

Some of the region's biggest ambassadors including Yeo Valley, Thatchers, Brean Holiday Park and Bridgwater Quayside Festival comprise the line-up of Friday afternoon entertainment and insights.

The festival aims to showcase why the region is such a special place to visit, offering an insight into its vibrant culinary scene and why it remains a must-visit destination for UK travellers once lockdown restrictions are lifted.

Streamed live via the Visit Somerset Facebook page, Thatchers open the festival at 3pm with a tour of their orchards and a special Knowing Your Cider experience. This will be followed by food demonstrations and tips from Yeo Valley and Porlock Oysters.

Other live experiences will include an Exmoor from your doorstep walking tour from Wild About Exmoor, dancing from Bridgwater Quayside Festival, a Magic Show by Brean Unity Holiday Park and a musical performance by Kitty Macfarlane.

John Turner, CEO of Visit Somerset said: "We are really excited to be co-hosting the Somerset Day Virtual Festival – the first of its kind.

"The line-up looks fantastic and for the county of festivals, it is a great way to remind people what we have to offer so that we are right up there at the top of the list for visits when the time is right.

"We can't welcome people in person yet but we can whet their appetites as we share some of what makes this area so special."

The full line-up is:

15:00 - Thatchers - Drink - Knowing your cider

15:20 - Wild About Exmoor - Outdoors - Hiking & Foraging

15:45 - Dulverton Farmers Market - Food - Market inspired meals

16:00 - Allerford Village - Area Guide - Meet the Locals: Exmoor Village Tour

16:15 - Yeo Valley - Food - From farm to table: Yeo Valley Dishes

16:25 - Bridgwater Quayside Festival & Fuse Somerset Outdoor - Arts. Arts / Culture - Cultural performance

16:35 - Porlock Oysters - Food - Dive into seafood

16:50 - Exmoor Magazine - Media - Behind the Cover: Treasures of Exmoor

17:05 - Homewood - Food & Drink - Flavours of Somerset: Cocktails & Cheese

17:35 - Brean Leisure - Magic.